THE STORY BEHIND THE BRAND NAME

 

19|81

Nineteen eighty-one marks the Year of the Rooster in the Chinese zodiac. The Rooster, a prolific creature, is said to be the quintessential representative of confidence, imagination, bravery, wisdom and love. An energizing symbol of determination and compassion. Possessing an uncompromisingly ambitious and forward-thinking ideology, the Rooster is responsible for the early rising of its peers.

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11|30

Moreover, Proverbs teaches us that The Fruit of the Righteous is a tree of life, and the one who is wise saves lives*. The value of a tree is measured by the fruit it bears, nothing else. To be Fruitful is to produce good or helpful results; to be fertile and resonate that which is prosperous. Fruitful deeds are ones that embody acts of charity, inspiration and a fearless reverence for art & culture. 

  • | Pro. 11:30 |

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FRUITFUL | ROOSTER is the marriage of these two bodies. Painstakingly sourcing some of the finest raw materials available on planet earth, no extremity was overlooked. Every precaution has been made to provide you with an exceptional piece of clothing, vignetted stories of passion and heart as told through the lens of Polymath Designer, Charles Kellam. This unparalleled level of quality and fortitude is the sheer essence of FRUITFUL ROOSTER.