be a part of something bigger than fashion
What nordstrom did was unacceptable
The world watched Nordstrom racially profile our Black Creative Director, Charles T. Kellam, in real time. FRUITFUL ROOSTER is making it right for any and everyone who has ever shared the same plight |
Why should I donate?Make a Difference with FRUITFUL ROOSTER
Your donation will help FRUITFUL ROOSTER fight Nordstrom, build a more inclusive platform for the community that consists of Black-Owned Luxury, Educational Programs, Personal Development & Mentorship, and more |
Be Part of the Positive Solution
While the views and engagement on social media is appreciated, what is really sustainable is actionable gestures taken by the community to fortify the people and the entities that we believe in |
Let your dollar work for more than just you
FRUITFUL ROOSTER is working for the greater good of humanity and making a difference on this Earth, inherited from our children. Thank you for allowing us to achieve this for you |
FRUITFULROOSTER.COM SAVES LIVES™
what is this about?
in march of 2026, our creative director, charles t. kellam, was racially profiled, harassed and stalked by a store manager at nordstrom scottsdale. The heinous act sent shockwaves through social media with over two million views worldwide in a matter of days and the community organically calling for #boycottnordstrom indefinitely |
2.2M+
Humans Reached
why give now?
designer Charles T. Kellam has sacrificed his life for the sake of innovation, reimagining wearable art to elevate the human experience, and inclusivity. now, he is going a step further with fruitful rooster and the #buyblackluxury movement. we need the resources for our own brick and mortar operation to curate not just the future of opulence, but independence from large retailers, educational programs for youth, personal development and mentorship — true luxury in the form of humanity |
11K+
New Followers
Kindly note: in the event that you would like to make a more substantial charitable donation, please email us with the link above and we will be elated to accommodate. Major Grace is the Benchmark™
Help FRUITFUL ROOSTER fight and build
Frequently Asked Questions-
Fruitful Rooster is a for-profit creative enterprise, not a 501(c)(3) nonprofit. Donations are not tax-deductible.
What they are is direct fuel for a movement — every dollar goes toward accountability, community, and the fight that 2.2 million people already believe in.
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Legal accountability — We are actively pursuing justice against Nordstrom for the racial profiling of our Creative Director, Charles T. Kellam. Legal representation costs money. Your donation keeps that fight funded and moving forward.
Brand infrastructure — FRUITFUL ROOSTER is a Black-owned luxury brand built on the principle that fashion can mean something. Donations help us build the platform, the production, and the presence that sustains this movement long-term.
Community programming — Educational initiatives for youth, personal development, and mentorship for the communities we serve. We are not just building a brand. We are building a table and pulling chairs up to it.
The movement — 2.2 million people witnessed what happened and proclaimed that they’ve had enough. This donation keeps that voice loud, funded, and impossible to ignore.
We are not a charity. We are a cause with a company behind it. Your dollar does not disappear — it builds something special and sustainable.
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Absolutely. FRUITFUL ROOSTER is built by people who believe in something — and we are always open to those who want to be part of building it.
Use the contact link above to reach our team directly. Include a brief cover letter, resume, or simply a short note in the email body telling us who you are and how you would like to contribute. There is no formal requirement — just genuine intention.
We appreciate every person who shows up with positivity and purpose. We look forward to building a better, more inclusive world together.
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Yes — and we are deeply grateful for them.
FRUITFUL ROOSTER welcomes in-kind donations of resources, talents, services, and anything that brings genuine value to the community and universe we are building together. Whether it is creative skills, professional services, materials, or connections — if it moves the mission forward, we receive it with gratitude.
Reach out through the contact link above to discuss what you have to offer. Every contribution, in every form, is part of the architecture of something greater.
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Yes — and what a beautiful selfless way to give.
Donating in honor or in memory of someone transforms a contribution into something that lives beyond the moment. Whether you are celebrating someone who inspired you, memorializing someone you have lost, or simply saying "this one is for you" —
FRUITFUL ROOSTER receives that intention with the reverence it deserves.
When you donate, include the name and a brief note in the message field so we can acknowledge and honor them properly. Every life that has touched yours is worth remembering. Every remembrance that fuels this movement makes it stronger.